Attn: Grace, the female-founded company disrupting the $32-billion-dollar personal care market for older women, announced it has earned its B Corp certification with a top-ranking impact score of 107.

The B Corp certification has become culturally synonymous with being a force for good. Attn: Grace is the first brand in its category to have achieved B Corp status. The rigorous certification process required Attn: Grace to pass B Lab’s independent third-party verification, proving that its operations meet B Lab’s high standards of social and environmental performance, accountability, and transparency.

Incontinence impacts roughly half of women over 50 and represents a massive $10 billion dollar industry that’s ripe for change. Conventional incontinence products use petroleum-based topsheets that are treated with chlorine bleach and embellished with synthetic dyes and fragrances.These ingredients cause varying degrees of skin irritation for many women who use them, ranging from mild discomfort to painful irritation, rashes, and swollen, inflamed skin. They’ve also been flagged as potential endocrine disruptors.

Attn: Grace launched in 2020 with the first-ever line of skin-safe, sustainably sourced, designed and packaged incontinence products for women, replacing petroleum and other harsh chemicals with gentle, renewable, plant-based materials. The result is a product that provides superior absorbency and unparalleled comfort, while minimizing the environmental impact of a single-use disposable. Attn: Grace products are also free of fragrance, dyes, chlorine, BPA, latex, VOC’s, phthalates and parabens, ensuring that everything that comes into contact with the user’s skin is made from safe, gentle, organic materials.

Co-founder Mia Abbruzzese says: “There has been amazing innovation around cleaner, greener beauty and femcare in recent years, and we’re excited to bring that to an audience that really hasn’t experienced it yet because they’ve historically been so overlooked. With a female-led R&D team and our best-in-class partners, we’re raising the bar.”

Attn: Grace joins over 4,000 certified B Corps to date, selected from more than 60,000 applicants across 150 different industries and 74 countries, all with one unifying goal: to redefine success in business and be an ongoing force for good. Attn: Grace also recently scored a spot on Fast Company’s list of the “World’s Most Innovative Companies of 2022”. Co-founder, Alexandra Fennell comments: “We’re proud to be improving women’s quality of life in really fundamental ways that impact her every single day and to be pushing the boundaries of sustainable innovation in a space that generates immense amounts of waste. Our team is excited to use these most recent milestones as part of a larger framework against which we’ll continue to measure our progress towards our larger, longer term goals.”